
CHALET
seasonal marketing campaigns | signage | packaging, event design
Chalet Home + Garden, a 100+ year old family-owned nursery, brick-and-mortar + online store, and landscape business on Chicago's North Shore is known for its premium offering and exquisite good taste, selling indoor and outdoor plants, landscape design services, seasonal home goods, furnishings and accessories, and hosting a robust lineup of events throughout the year.
Designs shown here were created for their internal marketing department which produces email campaigns, product promotions, packaging, environmental and event graphics, internal/external communications, social media, and more.
Chalet hosts mini events each week and larger annual events several times a year. Concepts for event themes as well as 4-5 seasonal themes per year were brainstormed with the marketing and retail teams, then visual options were created for discussion before all print and digital communications were produced.
Designs for permanent store signage and product packaging were also developed on an as-needed basis.
Event Designs
Packaging

Branded Products

Seasonal Themes - New Year Reset
Seasonal Themes - Summer Blooms
Seasonal Themes - Halloween
Signage
