Quarternote Lofts

naming - identity - print - environmental - web
client testimonial

The owner of Brammall Industrial Supply, a longstanding anchor business in downtown Benton Harbor wanted to contribute to the urban renewal of the downtown by renovating his unused warehouse space into residential lofts on the upper level and teaching studios for a non-profit music school on the lower level.

The lofts were appropriately named Quarternote Lofts in a brainstorming session with the client, Bodnar Design Consultancy, and writer, Keith Oppenheim. BDC proposed three logos and the client quickly adopted the "stairstep" version. The blade sign which marks the outside of the building omits the words "Quarternote Lofts" to also suggest the music center's location. Quarternote Lofts is now a thriving loft space in the heart of Benton Harbor's arts district.

Read more about this property’s transformation.