Presidential Towers

identity - print - environmental

Presidential Towers, a 4-tower residential property in Chicago took on Mayor Daley’s challenge to become the “healthiest high rise” in the city. Bodnar Design was hired by an outside agency to design-direct the work for their campaign.

This project “moved” quickly...a kick-off event to sign-up PT residents was brainstormed with client, agency and BDC, and the identity system for it created within two weeks. The campaign was dubbed “move” by the outside agency’s creative director and BCD design-directed print pieces and advertising sign systems for the event.