Kappys American Grill

identity - print

Known as Kappy's Restaurant and Pancake House since 1979, Kappy's has thrived in the Morton Grove, IL community with a family-focus, appealing to all ages. The staff prides itself on their personal relationship with each and every customer.

 

In 2013, management decided to upgrade their image, from food, to service and atmosphere, even adding a full bar. These changes called for an entire identity overhaul, beginning with the logo. Its twist with the lower case "a", is a nod to the ownership's family name. Their new tagline, conceived by Bodnar Design, sheds light on their expanded offering.

 

BDC is currently working with the Kappys team to implement an advertising campaign for the the new and improved restaurant.