Capwell Partners

name development - identity - print - web

Capwell Partners is a Chicago-based capital company that invests in consumer products and service companies in the wellness sector. As the company was forming, Bodnar Design was engaged by its partners to develop the company's name, logo, identity, print communications and web site.

The "capwell" name is typeset in serif and sans-serif lettering to convey a conservative yet modern approach to appeal to the company's dual audience: investors and business owners. The overall company identity differentiates itself from most investment firms by employing a warm, bright color palette. The web site conveys the partners' approachable, relaxed spirit.